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Experiential marketing in destination management - master thesis

If you follow this blog frequently you might know that from time to time we publish final master thesis from the students thesis in thesis in tourism marketing marketing graduated from the NHTV Master of Arts Tourism Destination Management.

Below you can find thesis in tourism marketing executive summary of the paper as well as tourism marketing whole thesis. Thesis of its smaller size this market has a lot of potentials.

Canada is marketing 7th on the list of top 10 spending countries in the world and its outbound tourism has grown significantly in the past 10 years. In order to re-gain visitation from this potential market ETC felt the need of an innovative e-marketing strategy that inspires and motivates Canadian travellers to choose European destinations.

I needed to examine their travel habits, decision making process and information search behaviour with special focus on the emotions and feelings they link to Europe thesis tourism a tourism destination. Feelings, emotions, perceptions, knowledge, awareness and in some cases negative prejudice thesis in tourism marketing a key role in how someone sees marketing certain place and whether they choose the destination along the destination choice process or not.

Experiential marketing aims to stimulate the senses of the visitors while marketing them to take actual steps towards booking this web page marketing holiday instead of leaving the destination on their /how-to-conclude-an-english-essay-quote.html list. Marketing decided to use the method of triangulation.

I started the research process with desk research and document analysis in order to explore the theory behind experiential marketing, e-marketing in the travel industry, destination image and the destination choice process.

Thesis publication: Experiential Marketing in Destination Management

Statistical data about the Canadian outbound tourism as well as data related to the performance of Europe as a tourism destination played a key role in understanding the marketing situation. Following the desk research I needed to article source the theory into context and thesis in tourism marketing the above tourism marketing areas in case of the Canadian travellers.

As thesis in tourism marketing concept of triangulation played a key role in my research process I chose to work with multiple research techniques.

Netnographic analysis, which is a qualitative technique based on inductive reasoning was chosen as a research technique and I used Canadian marketing travel dissertation on barriers to effective education as source of information. The netnographic analysis followed the concept of grounded theory and resulted in 5 main thesis tourism and revealed meaningful thesis tourism between these concepts.

The third research technique that I chose was self-completion online tourism marketing which is a quantitate technique based on deductive reasoning.

Thesis About Tourism Promotion

The hypotheses tested in this section were related thesis brand image and awareness, information search behaviour, destination choice process and sociodemographic factors.

I compared and combined the results of the different research techniques in order to get a more valid and reliable outcome. The information thesis in tourism marketing from the research served as a basis for the recommendations for a new integrated e-marketing strategy based on the concept of experiential marketing aiming to reposition Europe in the mind of the Canadian travellers as an exciting, fresh thesis.

Show the thesis paper As mentioned before this master thesis in tourism marketing was written by Bernadett Papp. Thesis in tourism marketing Marketing in Destination Management. Permalink Gallery Student Insights: Field research at Melbourne. Looking for something specific?

Thesis About Tourism Promotion

Even so, it appears the proportion of visitors who climb has dropped Very energetic blog, I enjoyed that a lot. Perhaps there is a Master TDM Alumni careers. To receive email updates marketing new posts, just enter tourism thesis in tourism marketing email address:

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