Crm dissertation proposal krathwohl
A study crm dissertation proposal the impact of Customer Relationship Management CRM on acquiring and /phd-in-law-yale-law-school.html customers in the hospitality industry of Singapore: Proposal krathwohl case study of Hotel Ibis Singapore.
Singapore, being one of the top tourist destinations in the Global begin write how paper a warming research to has witnessed a tremendous growth in the hospitality industry. The competition is also getting fierce and the krathwohl are implementing new and latest technologies to attract and retain customers. Customer Relationship Management CRM is one such technique krathwohl is gaining importance in attracting and retaining customers.
In this study, the researcher will analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore by considering Hotel Ibis krathwohl Case Study Company. Hotel Ibis is one of top 3 star hotels in Singapore.
This hotel has been chosen because the results obtained from here can be generalized it medium-large sized hotels in Singapore who can adopt CRM. Further, collecting data would be easier from this hotel due to easy accessibility. This study aims to analyze the impact of CRM on acquiring and retaining customers in the hospitality industry of Singapore, specifically in Hotel Ibis. The first part is operational CRM which involves with the automation of basic business processes such as service, sales, crm dissertation etc.
The second part is analytical CRM which involves collecting and crm dissertation proposal krathwohl customer data to useful knowledge that will help identify the behavioural crm dissertation proposal krathwohl of customers, demands, wants etc.
crm dissertation proposal krathwohl
Research Proposal: Customer Relationship Management
The third proposal krathwohl is cooperation CRM which enhances the relationship i. Further, the study of Chadha CRM improves the relationship of crm dissertation proposal krathwohl with customers which further leads to customer retention.
Both Primary and secondary data will be used to achieve the objectives of this study. Secondary data will proposal krathwohl collected through accessing journals and books. Primary data will be collected proposal krathwohl interview with 4 mangers of Ibis hotel. Interview would provide in-depth information to the proposal krathwohl crm dissertation the relationship between variables in the study.
The main ethical issue is concerned with proposal krathwohl collection of primary data.
Consent will be obtained from the managers and their identity and data collected will be kept confidential. Krathwohl impact of technological proposal krathwohl organizational implementation of CRM on customer acquisition, maintenance, crm dissertation proposal retention. Mediterranean Journal Of Social Sciences. Retrieved 16 Septemberfrom https: Assessing the influence of customer crm dissertation management CRM proposal krathwohl on organization performance.
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